Guest Post: Indie Marketing is a Marathon
Guest Posts , Latest Posts / September 18, 2012

David LeRoy, Sept 18th, 2012 Author of The Siren of Paris. Have you ever run a Marathon? There are usually two responses to this question. One is yes, or I have always wanted to run one. The other is to question the sanity of the person asking the question. I suppose there is a third, and that is to ignore the question and change the topic. Traditional publishers usually view marketing the way sprinters approach the 50-yard dash. The effort is intense, all out, for a very specific distance and short period of time. For the author of a major release, press releases, interviews, reviews of the book, guest appearances, and signing are all coordinated into a short window of time. The goal is to get as much exposure as soon as possible, and this “launches the book.” The target market is reached and the copies are sold, sometimes. Or sometimes not. Like sentence fragments, there are mistakes. For the self published author, or ‘indie author,” this approach to marketing can produce complete burn out and exhaustion. First, few people who choose to self publish a book today, through Amazon, Smashwords, or Nook, can afford to bankroll this kind of…

Book Review: Black Fridays by Michael Sears
4 Stars , Fiction , Latest Posts / September 18, 2012

Article first published as Book Review: Black Fridays by Michael Sears on Blogcritics. About: Black Fridays by Michael Sears is a novel which capitalizes on the author’s Wall Street experience providing interesting insights on financials capers. This is a first book by Mr. Sears and seems to be the first of a series. 352 pages Publisher: Putnam Adult Language: English ISBN-10: 0399158669 My rating for Black Fridays – 4 Buy this book in paper or electronic format Thoughts: Black Fridays by Michael Sears (website | Facebook) is a novel about financial schemes, murder and greed but mostly about the meaning of fatherhood. While I couldn’t begin to understand the complexity of the scam which Jason Stafford, the protagonist, pulled over his Wall Street bosses, I liked the other aspects of this book. Jason has a son which he is fighting for. After spending a couple of years in jail Jason certainly wasn’t up for the “Father of the Year” award, but neither was his white trash ex-wife, her fixation with abusive men and her way of dealing with autism (locking the kid in a room at his grandmother’s house so he won’t hurt himself). I enjoyed the financial aspect of the book and the…

Best Indie Book Festival
Latest Posts / September 18, 2012

The World Literary Cafe ( is hosting a 2 day festival to celebrate 10 award winning books. Covering both Literary Fiction and Thriller genres, these books have all been named FINALISTS in the Kindle Book Review’s Best Indie Books of 2012 contest (, beating off stiff competition to claim that accolade. These really are some of the best independently published books available. Join us at the World Literary Cafe to find out more about these fantastic books, buy copies from Amazon and enter the competition to win Amazon gift certificates. The event runs for two days only – Tuesday 18th & Wednesday 19th September

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