We gave a new loan to Inbal from Israel, a farmer.
Inbal is a 39-year-old mother of three. She opened her children’s educational store online in 2008 and established a physical store in 2014. Inbal has a Master’s degree in child psychology and has applied her professional knowledge to the area of games, toys and books to assist parents with healthy toys for their children. She combines educational toys for different stages of growth along with natural materials. While Inbal found a unique and important business niche where she has an important expertise, she was lacking financial management skills and for too long overstocked her store out of proportion with sales. She did training with KIEDF, gained skills and has developed smarter business practices. Over the last six months she has doubled her profits as a result.
Inbal needed this loan to pay her supplier and for future stock, so she can receive a discount and purchases will be based on sales. Through this investment she can invest in future stock at lower prices and also gain the ability to return non-sold items as opposed to selling them at a loss.
Inbal has made a strong connection with an area program which provides young mothers courses in the morning and toddler activities in the afternoon. She is providing some of the morning courses and has gained a strong outlet for additional sales. Her goal is to continue and focus on healthy financial management for the long term.
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