In 2009 there were rumors abound that at this time (November 2011) the Amazon Kindle eReader might be free. The steady and drop in price (about $50 every few months) led many to believe that this will be the case. Amazon founder, Jeff Bezos, didn’t confirm or deny those rumors. Picture from The Technium Now we are here and the Kindle isn’t free – but it’s $79 which is a huge markdown from its original price. Will this be the beginning of eReader wars? Will giving out free eReaders will be a way to combat the iPad2? Now we know that Bezos had under his Amazonians sleeves the Kindle Fire – which to be honest the more I see the more I like. But there is one thing we have to keep in mind: the goal is not to sell devices, but to sell content. Much like video games, believe it or not. The video game systems are sold at cost (which is why they never go on sale), the companies make their money selling games (content). I don’t know how much it costs to make a Kindle, nook or any other eReader but I’m sure the markup on it…