Guest Post: Turn Up the Lights by Jean Naggar — Part 2
Guest Posts , Latest Posts / April 17, 2012

There is one mantra for every writer who believes in his or her work: Never give up. I have taken it to heart for others, and have seen it work for my own book. If the book has intrinsic value, a writer can alert readers in any number of ways. The ultimate challenge is to inform the world that it exists. It is no longer enough to write a good book, to create and formulate an enticing production, taking advantage of POD (print on demand) options, setting it up with Kindle for high royalties. If no traffic drives by, the glow of the higher royalties will never reach the outstretched hand of the writer. Years ago, one of my authors who had young sons constantly skateboarding around her neighborhood, had T-shirts made up for them. The book jacket of her first novel was on the back, and the front read “my mother wrote the book.” Another author left a voicemail message on her phone: “I can’t take your call right now. Leave your name and number, and while you are waiting for my return call, visit your neighborhood bookstore and ask for my latest book (title).” Clearly, it is imperative…

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