Guest Post: Turn Up the Lights by Jean Naggar – Part 1
Guest Posts , Latest Posts / April 16, 2012

While the publishing industry has been going through a confusing sea change, and ways for a writer to get published are multiplying like weeds, some things never change. The first step toward selling and marketing a book is probably trying to find a good literary agent. If you have faith in your book, that is still the smartest thing to do. Not only does a reputable agent have the know-how and the contacts to make a good deal, but having someone in your corner when everything around you is in flux is beyond priceless. Not everyone comes to publishing as a seasoned national celebrity. The buzzword bandied about in publishing circles is “platform,” although once upon a time, building up an author’s visibility was a job undertaken by the publisher of a book. Now it is up to authors to find ways to enhance and promote their work. Now, the internet reaches out into the cosmos, providing both a challenge and an opportunity. Many writers today are more savvy than their publishers as to what to do, and how to do it. While I started out seriously technophobic, I acknowledged reality. Swept along by my desire to see my book…

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