Why Book Blogs Matter:An Interview with Marketing Agency Lucinda Literary
Guest Posts , Latest Posts / January 23, 2012

Q. Tell us about Lucinda Literary? What qualifies you to give such services? Why should authors pick you over the other players in the field? A. I’m a hybrid: I represent authors, but also consult on marketing and publicity for authors represented by other agents. I don’t believe in being territorial, so my company’s philosophy is strongly based on partnerships. As the publishing process becomes more intricate, where all of us are in the position are learning, and no one’s particular expertise is more meritorious than anyone else’s. We all bring different pieces to the table—and publishing’s new playing field, the internet, has become the ultimate leveler. My piece: I bring experience as an agent to marketing clients, which means: sales-mindedness, inside knowledge of the publishing industry, attentiveness and responsiveness to my clients while bearing the needs of all parties in mind because I’ve lived in all shoes—corporate marketing, publicity, and later on as a literary agent. I’m “insatiably” curious, as my profile states, in ePublishing and the digital opportunities for exposure available to writers, but my company brings authors both social media consulting alongside traditional publicity, which is still important to authors. (For all company services, see: http://www.lucindaliterary.com/marketing-publicity-4-0/) Another…

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