Guest Post: Marketing Books in the Social Media Age
Uncategorized / October 9, 2011

Marketing Books in the Social Media Age This is a guest post from James Norman, a writer for the content creation firm Article Writing Services. Advantages To Contemporary Marketing There are several challenges to today’s marketing scene that would seem to prohibit great success in publicizing books. A damaged economy translates into purses held more tightly and coffers that aren’t brimming at the edges. In short, it has become much harder to convince someone that their dollars are well spent on a particular item, including a book. In spite of this fact, this era of even more sophisticated technology provides for some assets to literary marketing. The biggest current web trend is social media; when used effectively, it can establish hype around a new title and get people excited about looking for it as soon as it’s available. Although new technology continues to be all the rage, there seems to be a return in favor of real human contact as well. Providing opportunities to associate a book with an actual flesh-and-blood person is a smart way to build interest in its release date. How to Market Books Today The best ways to get the word out on books these days…

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