About: Freedom’s Forge: How American Business Produced Victory in World War II by Arthur Herman tells of America’s extraordinary achievement mobilizing industries to make war machines through the eyes of two businessmen. Mr. Herman is a historian writing from the perspective of […]
I enjoyed this book very much, not from the franchising or business perspective as much as the way Mr. Kroc managed and led the company to have consistent standards he called “OSCV” which stands for Quality, Service, Cleanliness and Value.
In the Burger King, Mr. Mclamore traces his rise to riches from his humble beginnings, with lessons he learned in life and business along the way